EVOLUTION OF LAKAS KABATAAN – TINIG KABATAAN: RECHARGED!!!
February 16, 2006EVOLUTION OF LAKAS KABATAAN – TINIG KABATAAN: RECHARGED!!!
In 1997, Lakas Kabataan was first aired over DZME 1530 kHz, every Saturday for the purpose of giving young people a chance to voice out on radio. Through the years it has become a venue for debates and discussions on youth social issues. Topics ranged from teen relationships, family values, and education to political and national issues. Ms. Jenny Navata, now a resident DZME Broadcaster (Home Buddy, Beat Watch) first hosted the program. Then by Mr. Dennis Principe, news and sports anchor of IBC 13 and by Anthony Bendo, a former news anchor, and deejay and news editor. Lakas Kabataan eventually was taken over by Ms. Suzette Ledesma, the friendly Ilongga and a certified charmer, co-host of the daily on-air shopping program “Sale ng Bayan”, and DJ Emsie, a senior news writer and a segment anchor of DZME’s daily showbiz-oriented program, “Showbiz Tsikahan” that already established a huge listener following.
In July 2004, with the goal of creating a more invigorating program that would further reach out to young people and youth organizations, The Voice of the Youth (Tinig Kabataan) Network, was invited through it’s founder and president, Mr. Pocholo D. Gonzales, a voice talent and an internationally recognized youth advocate that has represented the Philippines in worldwide youth affairs. Because of VOTY Network’s success as a youth organization, in August, Lakas Kabataan formally merged with Tinig Kabataan to Recharge the Filipino youth spirit and evolved into LAKAS KABATAAN - TINIG KABATAAN: RECHARGED!!!
FEATURED YOUTH ORGANIZATIONS AND PARTNERS:
These are the organizations that LKTKR featured since August 2004. We have been establishing our partnership and continuous communication with these groups in our advocacies to inspire, inform and involve the Filipino youth through opportunities for Empowerment. These organizations strongly endorse our program.
l Network of Campus Journalists of the Philippines
l Philippine Youth Sphere
l Youth and Elderly in Service (YES)
Maybelyn dela Cruz (founder and president)
l MyZoo Volunteers Foundation
l Center for Environmental Awareness and Education
l Philippine Society of Youth Science Clubs (PSYSC)
l Linangan sa Imahen, Retorika at Anyo (LIRA)
l Hands On Manila Foundation, Inc.
l I-volunteer (www.ivolunteer.ph)
l Kampus Mag
l Philippine Youth Employment Network
l Save Me Movement
l United Nations Volunteer for Millenium Development Goal
l Kristiyanong Kabataan Para sa Bayan Movement (KKB)
l Rotar Act Club East Rover Paranaque
l U.P. Paranormal Society
l Nginig Host
l Red Cross
LISTENER IMPACT
The major challenge for the program is to get the attention of it’s target listeners, the young people, who are preoccupied with a lot of activities in school, in playing online games and going out during the weekends. It may not be usual for the youth to listen to AM Radio that has somehow become associated with older listeners. There is so much in store for LKTKR. Aside from the summary of each episode being documented and published in it’s website, soon, replays of the radio program would be uploaded in the Internet for young people could to hear anytime and anywhere in the world. The radio program would also conquer print, as we plan to link-up with youth publications and create our own one.
LKTKR face this challenge through the utilization of the Internet. Through Voice of the Youth Network’s official website, www.voty.org, and it’s e-mailing list of over a hundred thousand, information and promotion is just a click away. And as we feature several organizations with large youth membership, we see their enthusiasm for the program. We’ve been receiving text messages from NCR and nearby provinces giving positive feedback. The timeslot of LKTKR that is preceded by DZME’s ultimate Sports Program, Usapang Sports hosted by Ms. Beth Selis, is also considered an advantage.
We also make our fellow young people realize that the force and industry of radio broadcasting is still powerful in the midst of modern media and could still be a fruitful career in the future.
POSSIBILITIES
In our Bilib Kami Sa’yo segment we have been scouting for students and young achievers who make a difference. Soon, we would award all that we have invited in one major “recognition day” episode where all of them would meet and would get together. These young people from all walks of life and advocacies need the sincerest recognition as they inspire our fellow youth.
On-location coverage, more airtime, contests and promos for our listeners, more entertainment and more talented young people are just among the possibilities of LKTKR in the near future. Through your support, all of these would turn into reality.
For more information on LKTKR and VOTY:
Log on to: www.voty.org
Email us at: info@voty.org
Contact telephone numbers:
Emsie Reyes – 09205603269
contactemsie@yahoo.com
Capitol Broadcasting Corporation
DZME 1530 kHz
Landline: 4156050
Telefax: 3175244
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